Last decade saw a tremendous revolution in terms of buying patterns of the consumer across different retail segments. The physical stores went digital, thereby increasing the probability of reaching out to a greater number of target audience. From just using online portals for catalogue browsing and product selection, the consumers went on to buy products using their credit and debit cards. This major shift got reflected in the way the current e-commerce websites are designed and developed. The customers can not only select multiple products across the categories but can also change the language as per one's requirement. The option of adding products to the carts and browsing through other products simultaneously has been only possible because of the modern e-commerce software such as. This software majorly relates to the shopping cart feature that's visible on every e-commerce website. Without this particular software, no e-commerce portal is functional. The current market offers a great array of shopping cart software packages but Zen Cart stands out because of its unique features. Therefore there is a great demand to Developers.
Zen Cart has a strong community of Zen Cart Developers who are constantly collaborating and conducting research thereby, adding new features and functionalities to the software pack. One of the clear examples is the integration of the SEO mechanism. The simple logic behind is to make a Zen Cart based e-commerce portal more searchable. If one carefully analyzes the e-commerce portals, then one would find out that the portals are image centric since it's a digital replication of physical stores where the racks are replaced by cata logues. Chances are high that the substantial lack of content can render the e-commerce portals redundant as per the SEO standards of online success. This analysis drove the retail businesses to consider integrating the SEO mechanism with their online stores, thereby leading them to hire Zen Cart programmers who understand the implication of such integration and are well versed with the process as well.
The first step, towards making a particular portal search engine friendly, is to make category page powerful by adding keyword rich product descriptions. There are certain tricks followed by experienced. when it comes to optimizing online shopping portals. These are:
• The first step involves the adding of a short paragraph at the top of each category page. The text should have the major key words in bold.
• The next step involves the installation of the plugin known as 'Short Description for Categories'. This plugin enables the creation of multiple keyword focused descriptions.
• The third step involves adding a relevant and keyword rich page title.
• The fourth step involves writing meta tags for each category and products.
• The fifth step involves making use of.ht access file for enabling redirections and writing static SEO friendly URLs.
• The sixth step involves the use of other pugins such as 'MAGIC SEO URLS'.
This is an age of optimization both in terms of manpower and infrastructure. Therefore, an enterprise would always prefer to have Hire Zen Cart experts who are not only domain specialists but are also deft in bringing about cross technology collaborations thereby, eliminating the need to hire Zen Cart programmers and SEO experts separately.
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