Zen Cart Programmer - The Difference Between A Regular One

At this point in time, there’s no company that does not know that having a presence online is a vital part of any general marketing strategy.

Online selling, most commonly referred as e-commerce, is one of the best ways to get your products to your customers. And because of the high demand of shopping cart software for online trading, many types of this kind of software have been developed lately. And perhaps one of the most widely used one is Zen Cart.

The reason of the popularity of Zen Cart is its ease of use and its flexibility. Based on PHP and with the use of MySQL, Zen Cart can be easily picked up by any programmer.

However, just as with chess, there’s a difference between knowing how to use it, and mastering it. Although basic installations are simple to do, it takes time to master all the quirks that Zen Cart offers. That’s why, when it comes to complex web pages and very specific company needs, it’s better to get a Zen Cart programmer.

Most people think that a Zen Cart programmer is just a person that has worked a lot with Zen Cart. While technically it’s true, a Zen Cart programmer usually has other studies and techniques that help him or her increase the sales of a company through the use of Zen Cart on the company’s website. Most of these skills have to do with traditional marketing as well as Internet marketing.

It is only by understanding the target market of a company that a Zen Cart programmer can create a sales oriented wep page. For example, while most programmers could create a menu that displays the company products, a Zen Cart programmer will first organize said items in categories that are relevant to the type of customer. A customer looking for clothes might find categories like “color,” and “type of material” relevant, while a customer that looks for hardware supplies will find “purpose” a much useful classification.

There is no limit on the number of categories. However, they must all be kept to a minimum, so only those categories that are really relevant can make it to the website. Too many categories might make the purchasing process confusing and long, while too few can make the customer think there’s not enough selection or information. In both cases, there is a risk of losing the client.

Of course, this is only one aspect of a website. When all the aspects of a website are maximized likewise, the aggregated result makes a big difference on the company’s sales.