It is without a doubt that Magento is one of the most powerful and useful e-commerce platforms out there. But, of course, there is only so much that you can do with your software out of the box. There are still things that you need to do in order to personalize it for your site to meet your goals and the needs of your customers.

However, the thing is that customizing your site could be quite time consuming. You have already invested money on your site, but how about time? It's great if you are an expert developer and have your time for yourself since you could focus entirely on your site. However, it's not the case more often than not. So what do you do?

The good news is that you can easily build a powerful Magento e-commerce site--no coding experience required. How? All you need is to use Magento's wide array of extensions. Called Magento Connect, it is your one stop shop for everything that you need in order to customize the power of your favorite e-commerce platform.

It is easy to look for the extensions that you need. For one, you could choose them according to the Magento edition that you have. This is important if you are using a particular edition of Magento. There's an option between a Community version and an Enterprise version. Simply choose the edition that suits you and you will go to a link that provides you with all the extensions available for your edition.

Or, you could also choose extensions depending on the category of your choice. Are you looking for a new look for your site? Just choose the Design and Themes link and you'll be sent to a site where there are literally thousands of themes that you could choose from. With so many choices, you'll definitely find one that will fit exactly the look that you're going for. All you need to do is to customize it a bit more and you're good to go. Or how about improving your site's rankings through Magento Search Engine Optimization? There are also tons of SEO tools available to you.

And here's good news. You could choose between paid or free extensions. This is fantastic, especially if you are cash-strapped and are unable to buy a particular extension that you need. More often than not, there's a free extension that could work as well as the paid one.

Finally, you can choose powerful extensions based on the number of downloads or reviews, or the time when it was added.

Customizing your Magento e-commerce site has never been this easy. Now, you do not have to be an expert coder, or even somebody with graphic design skills to personalize your site. There are tons of extensions that you can choose from at the Magento Connect store. What you'll end up with is a powerful site that you can set up in minutes.

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